Data
You cannot manage what you cannot measure, so start with data and analysis when you want to measure your digital carbon footprint.
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AI carbon footprint: how to calculate emissions from ChatGPT and Claude
AI prompts have a small carbon footprint: around 0.16 g CO₂e for ChatGPT and 0.21 g for Claude. Users can estimate…
Louise Towler
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Sustainable AI: Can you be sustainable and use AI?
Making artificial intelligence (AI) sustainable is important for businesses as AI has become a normal part of life.
Louise Towler
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Research paper: Understanding and mitigating web page data bloat
This study analyzes 10,000 popular web pages to find ways to reduce data usage while retaining essential content.
Louise Towler
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Search Engines vs AI: energy consumption compared
Search engines and AI tools use energy differently, with AI being far more demanding.
Louise Towler
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Estimating Digital Carbon Emissions workshop
Louise recently attended a workshop hosted by The Green Web Foundation exploring how to estimate, measure and reduce emissions.
Louise Towler
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Digital Declutter: Why your virtual spring clean matters more than ever
Every email we keep, every duplicate photo we store, and every outdated document we hang onto contributes to energy use.
Louise Towler
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How does a website have a carbon footprint?
Your website requires equipment and electricity to run, and your website’s carbon footprint may be larger than you realise.
Louise Towler
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Guide to digital scope 3 emissions for products and services
Learn how to measure and reduce digital Scope 3 emissions in your supply chain from websites, software, and internet usage.
Louise Towler
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Earth Overshoot Day
August 1, 2024, is “Earth Overshoot Day”, the date when we go over our annual resource budget.
Louise Towler
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Green hosting explained: How sustainable web hosting reduces your carbon footprint
What is green hosting and how it can help you reduce your carbon footprint, guidance for picking a green hosting provider…
Louise Towler
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What is the carbon footprint of an email?
The carbon footprint of an average email is 0.3g CO2e, sent from a laptop to one person.
Louise Towler
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What is the carbon footprint of the internet?
The carbon footprint of the internet is estimated to be approx 4% of global emissions.
Louise Towler
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How data can democratise sustainable websites
Many see building sustainable websites as a luxury. We have to change this perception and democratise sustainable website design and development…
Louise Towler
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Carbon measurement for websites driving climate goals
The climate crisis is at a point where if we do not act, it will be too late. We have set…
Louise Towler











