Our Kanoppi story

How we started

How can we improve website performance?

Our Kanoppi story started as a project within the WordPress agency Indigo Tree.

In 2021, Louise began thinking about how we build websites at our agency, Indigo Tree. We started discussing performance, and Louise realised that better website performance and speed often reduce the amount of data transferred per page, which in turn reduces electricity consumption and the carbon footprint.

Even if a website is fast at launch, content editors and website owners may update or add content, which can cause issues.

Regular website audits can be expensive, so we wanted to ‘design out’ problems by continuously monitoring the website and educating the content editors so that new issues do not arise.

And the idea for Kanoppi was born…

• Measure the carbon footprint of each website page daily.
• Show where improvements can be made that will have the most impact.
• Editors then make changes to the content.
• Reports on the performance improvements.

And the benefits are…

• Provides a better experience for visitors
• Increases conversions and sales.
• While decreasing your website’s carbon footprint per visitor!

Find out more about how Kanoppi works.

We are now a separate company, so discover more about our Kanoppi story and about Kanoppi. We have an investor and are preparing to launch our innovative software in Q2 2026.

To find out more about Kanoppi, contact us.