Launch event for our WordPress extension

On the evening of Tuesday 18th July 2023 we launched our innovative new WordPress extension, Kanoppi, to clients, associates, family and friends at the Sunnyside Rural Trust, our charity partner.

The evening started with an introduction from Emma Power, COO of Sunnyside. Louise Towler, the founder of Kanoppi, gave an overview about how Kanoppi helps WordPress editors measure a website’s carbon footprint, identifying pages where the most impact can be gained from improvements.

This was followed by Kanoppi’s CTO Paul Wong-Gibbs giving guests a short demonstration over drinks and canapés. Kelly Wilson our CMO also spoke with guests at the event.

Internet usage accounts for almost four per cent of global carbon emissions.

Kanoppi started with a drive to make a positive change for our clients and the planet and our software development project has been supported by Hertfordshire Local Enterprise Partnership, Innovate UK and the University of Hertfordshire. 

Louise also recently spoke at WordCamp Europe in Athens about how WordPress website owners can contribute to digital sustainability, benefiting website users, businesses, and the planet.

Did you know that if the internet was a country, it would be the 4th largest polluter?

“There is a real WOW moment when people hear this statistic; most people don’t think of their data as having emissions but of course with all the storage and electricity that’s used, the impact is incredible.”

David Hawes, co-founder of Hemel Hempstead based Net Zero International

Image credit – Rebecca Fennell Photography
Video credit – Yellow Lizard Media

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