As part of our Kanoppi plugin installation we ask you three questions about your website.
Audience
Whether your website is for business customers or consumers (individuals)
Business to business: refers to transactions or interactions between two businesses, such as manufacturers and wholesalers or wholesalers and retailers. In a B2B model, businesses provide products or services to other businesses, rather than directly to consumers.
Business to consumer: refers to transactions between a business and individual consumers. In a B2C model, businesses provide products or services directly to end-users or customers.
Website type
The type of website you have:
Lead generation: refers to websites designed to attract and capture potential customer information, such as names, email addresses, or phone numbers, with the goal of generating leads for a business.
eCommerce: refers to websites where visitors can purchase products and services online
News or blog: refers to websites which are primarily publishing news, reports, stories, articles and opinions.
Number of referring websites
This is the number of “inbound links” and play a key role in search engine optimization (SEO). When a website links to another, it signals to search engines like Google that the content on the linked site is valuable or relevant, which can improve the linked site’s ranking in search results.
We have written a separate article on how to find the approximate number of backlinks for your website.