We are delighted that the WordPress London Meetup is back on the last Thursday of every month, and our founder Louise Towler was invited to speak at April’s meeting about how to make WordPress greener.

YouTube video
Louise’s talk

Louise started by talking about website design, what is great design and how the impact of poor design can be costly with inefficient websites and frustrated visitors.

She then followed this with a summary of bytes and data and the issue of data generation and storage. Poor design has an environmental impact with wasted energy, wasted water and wasted resources.

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By 2025, 175 Zettabytes of data will be created, captured and stored worldwide each year

Research by IDC,2018

Louise speaking about a greener WordPress with improved accessibility,

Louise then discussed how to design a greener, sustainable WordPress website considering:

  • Architecture
  • Content
  • Indexing
  • Accessibility
  • Images
  • Video
  • Fonts
  • Theme
  • Hosting

This included helpful tools and plugins such as

Finally, Louise talked about the benefits of transferring less data per page and how Kanoppi can help measure and monitor your WordPress website.

  • Louise Towler

    Louise Towler

    Founder of Kanoppi and WordPress agency Indigo Tree, with deep expertise in WordPress websites, technical SEO and commercial performance for clients across the UK.